Friday, August 15, 2008

ATI 4800 Series Vs NVidia 9900 Series

The new ATI 4800 series is nearing its release, and more and more information is leaked on the whereabouts of the new NVidia 9900 series GPU, so the issue now is: which one will be better? Well, unfortunately, there are no credible benchmarks on either of these cards, so I will have to talk from the perspective of a business man.
The RV770, also known as the ATI Radeon 4800 series, is supposed to be released this month.Shortly afterwards, nVidia will release its 9900 series GPU's in response to ATI. Now, this will be a very interesting show. First of all, ATI's been steadily regaining its momentum. With the huge success of the ATI 3800 series GPU's, ATI can use its recent success as a push toward the top of the hill.
While ATI pushes forward with its recent success, NVidia is now in a somewhat tense situation. With the disappointing debut of the 9800series GPU's, NVidia must lick its wounds and push forward again to recreate the gains they had on ATI. Now that ATI is starting to build momentum, NVidia will have to work its butt off polishing the 9900series GPU's as much as possible so that both GPU's will not turn out to be the second 9800 series. Although they're being released as replacements of the 9800 series GPU, NVidia will nonetheless have to do some serious work in the area of performance and price-to-performance ratio on their 9900 series GPU's, because ATI will no doubt use their price-to-performance success on their ATI 3800 series GPU's on their Radeon 4800 series GPU's.
This is indeed a tight situation for NVidia; but an extremely valuable chance for ATI. This may bring back ATI to its former glory, and give ATI the chance to compete against NVIdia neck-to-neck, as an equally-polished GPU company once again.
Another side of this situation is that the pressure on NVidia might actually turn out to be favorable for NVidia, because the pressure might actually make NVIdia churn out an excellent GPu. Either way, both GPU's, the NVidia and ATI GPU's, will go neck to neck, and fight its way for the king of the hill.

By Aki Horie

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